If you have knowledge of marketing analytics, you would have heard the term funnels mentioned. Surely you would be curious as to how this can help you grow your business.
What is a Funnel?
Usually, on your website your aim is to get your visitors to take some sort of action, weather this is to sign up, full out a form or make a purchase. Someone is converted when they do one of these things; this is referred to as a conversion. this means the visitor moves from a browser to a conversion.
Different steps are set up to get the browser to the conversion stage.So a funnel is the different stages the visitor must to go through before conversion.